Over the past few years online betting has increased in popularity, and this increase has led to a dramatic rise in the amount of sport betting sites that have become available online. This now means that bettors have many different options when it comes down to deciding where to spend their money when placing a bet. Therefore, every single sport-betting site has to work extremely hard in order to attract new customers and keep their existing customers happy.

Goliath logo
  • Brand new sportsbook with high odds
  • Great loyalty-program with excellent offers
  • Bet £10 – Get £10 in free bet
  • Bonus: £10 free bet
  • Wager: 1x bonus, min. odds 4/5 (1.80)
  • Read more: Goliath bonus
To Goliath

T&C: 18+ – New customers only – One Free bet token will be awarded once you have made your first deposit and have bet 10€ with odds of over 2.0 – The Free bet can only be used on a coupon with total odds of 1.80 or higher – Free Bet stake will not be included in any winnings – Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer – free bet offer has an expiry date of 16 days.

Betway logo
  • Wide range of sports and leagues
  • Competitive promotions and odds
  • Bet £30 – Get £30 in free bets

  • Bonus: 100% up to £30 free bet

  • Wager: 6x bonus, min. odds 3/4 (1.75)
  • Read more: Betway bonus
To Betway

New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only.

Karamba logo
  • New sportsbook with alot of options
  • Unique bettingrobot that gives tips
  • Bet £10 – Get £10 in free bet
  • Bonus: £10 in free bet
  • Wager: 1x bonus, min. odds 4/5 (1.80)
  • Read more: Karamba bonus
To Karamba

New customer only, max one £10 free bet, qualifying bets must be placed at odds of 2.0 (1/1) or greater, paid as bonus token with min odds reg, T&C apply.

Betfair logo
  • Highest odds on nearly all leagues
  • Great offers and campaigns
  • Bet 5 x £10 – Get £20 free bet
  • Bonus: up to £100 free bet
  • Wager: 1x, min. odds 1/2 (1.5)
  • Read more about Betfair bonus
To Betfair

T&C: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Redbet logo
  • Newly launched sportsbook with great odds
  • Wide range of games and good campagins
  • Place five bets for £10 each – get £10 in free bet

  • Bonus: 2 x £10 free bets
  • Wager: 1x bonus

  • Read more about Redbet bonus
To Redbet

T&C: 18+. New customers only. Deposit a minimum of £10 using the code WELCOMEFREEBET. One £10 free bet will be credited after first 5 bets have been settled. The second £10 free bet will be credited after the second deposit and round of 5 free bets will be settled.

Ladbrokes logo
  • UK focused sports & great promotions
  • Sophisticated live streaming service
  • Bet £50 – Get £50 in free bets
  • Bonus: 100% up to £50 free bet
  • Wager: 1x bonus, min. odds 1/2 (1.50)
  • Read more: Ladbrokes bonus
To Ladbrokes

T&C: 18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.

888sport logo
  • Trusted bettingcompany with excellent campaigns.
  • Great bettingplatform with high odds.
  • Bet £10 – Get £20 free bet

  • Bonus: up to £20 free bet

  • Wager: 1x bonus, min. odds 1/2 (1.5)
  • Read more about 888Sport bonus

To 888sport

Significant terms: Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&Cs apply

MrGreen logo
  • Huge sportsbook & good odds
  • Lightning quick withdrawals under 5 minutes
  • Bet £10 – Get a £10 free Bet
  • Bonus: £10 free bet
  • Wager: 1x bonus, min. odds 3/1 (4.00)
  • Read more: MrGreen bonus
To MrGreen

T&Cs apply. New players only. The qualifying bets to claim the Free Bet must have minimum odds of 3/1 (4.00) or higher and must be settled before triggering free bet. 18+.

Free bets for UK players

The way they attract new customers is by offering various free bet offers. One of the most common offers used to attract new clientele is known as the “Sign-up Bonus”. This is extra money that will be given to the client once they have registered and made their first deposit on the site. The amount that they will receive usually depends entirely on how much their first deposit is. Some sites give their customers a free small bet of a fixed value after they have made their first deposit.

Other sites will give the client a free bet without the need of placing a deposit. This incentive is known as a “Free Bet no Deposit Bonus”. There are a few sports betting sites that do not give their new customers an offer straight off the bat. Instead, they will give the client a refund on the first bet that they lose. So as you can see, there’s a variety of different incentives that different sport betting sites offer in order to try and attract new clientele. However, it must be mentioned that you cannot usually withdraw the money won with a free bet until you have wagered a certain amount of cash. This is known as the wagering requirement and it varies with each site. This wagering requirement is understandable, as it prevents people from signing up, winning free money and withdrawing that money, never to visit the site again. Without this limitation, someone could visit a load of different sites and win a lot of free money.

*We hope you like the bookmakers we recommend! To be clear, the team behind bettingguide.co.uk may collect a share of sales or other compensation from the links on the page.

Reloading Bonuses

In order to keep existing customers happy, these sport-betting sites regularly reward their loyal customers with free bets. Another bonus that helps keep existing customers content is the “Reload Bonus”. This is similar to the aforementioned “Sign up Bonus” but it is usually for current customers and not newly registered ones. This bonus rewards loyal customers when they make another deposit. For example, some sport betting sites will give their existing customers a fixed percentage of the first deposit that they make each month. Others will even give their loyal customers a fixed percentage of their first weekly deposit. There are even a small percentage of sites that will give their customers a fixed percentage of any deposit that they make; however, these are few and far between.

The idea behind all of the bonuses that have been mentioned above is that a person is more likely to sign up to a site, or become a loyal customer, if they are rewarded for doing so. There is no doubt that this is true. We all love a freebie.